Meet
North
North runs 10 business areas so you can focus on the work only you can do.
Built for ourselves first. Now deployed for firms like yours.
What North Actually Does
North isn't a chatbot. It's a system. 10 specialized areas, each with its own skills, workflows, and knowledge base.
Leadership & Strategy
Aligns daily execution to the master plan. Runs the Varde Council to pressure-test decisions before you commit.
People Intelligence
Builds prospect dossiers. Tracks relationships. Knows who you talked to last and what you promised.
Knowledge Architecture
Persistent vault that remembers everything across sessions. Files, decisions, lessons learned, project history.
Marketing
Campaigns, content, brand voice, competitive analysis. Calibrated to your positioning.
Sales
Pipeline, call prep, follow-up emails in your voice. Every deal tracked from first touch to close.
Delivery
Executes projects, manages timelines, ensures nothing ships without quality checks.
Client Success
Proactive relationship management. Rapid response. Good delivery into long-term partnerships.
North Operations
Self-improving skills. Automated health checks. Scheduled workflows that run while you sleep.
Business Operations
SOPs, metrics, admin. The operational backbone that keeps the business running clean.
Personal
Your compass. Tracks alignment between daily work and the life you actually want to build.
Leadership & Strategy
Aligns daily execution to the master plan. Runs the Varde Council to pressure-test decisions before you commit.
People Intelligence
Builds prospect dossiers. Tracks relationships. Knows who you talked to last and what you promised.
Knowledge Architecture
Persistent vault that remembers everything across sessions. Files, decisions, lessons learned, project history.
Marketing
Campaigns, content, brand voice, competitive analysis. Calibrated to your positioning.
Sales
Pipeline, call prep, follow-up emails in your voice. Every deal tracked from first touch to close.
Delivery
Executes projects, manages timelines, ensures nothing ships without quality checks.
Client Success
Proactive relationship management. Rapid response. Good delivery into long-term partnerships.
North Operations
Self-improving skills. Automated health checks. Scheduled workflows that run while you sleep.
Business Operations
SOPs, metrics, admin. The operational backbone that keeps the business running clean.
Personal
Your compass. Tracks alignment between daily work and the life you actually want to build.
North Doesn't Wait for Instructions
The difference between a tool and a system is whether it needs you to start it. North starts itself. Scheduled workflows run every day without you managing them.
North PM
Proactively tracks the master execution plan and flags blocked tasks before they escalate.
North QA
Audits every single skill, plugin, and code block before it ships to production.
Not Another AI Tool
Point tools cover one slice of the business. North covers all of it.
| Capability | Motion | Reclaim | Read.ai | Lindy | North |
|---|---|---|---|---|---|
| Task Management | Yes | Yes | No | Yes | Yes |
| Calendar Optimization | Yes | Yes | No | Yes | Yes |
| Meeting Notes | Yes | No | Yes | Yes | Yes |
| Email / Inbox | Yes | No | ~ | Yes | Yes |
| CRM / Pipeline | No | No | No | ~ | Yes |
| Knowledge Vault | ~ | No | No | No | Yes |
| Marketing | No | No | No | No | Yes |
| Daily Rhythm | No | ~ | No | No | Yes |
| Strategy & Planning | No | No | No | No | Yes |
| Self-Improving | No | No | No | No | Yes |
North covers what takes 4+ point tools to match:
Motion, Reclaim, Read.ai, and Lindy each cover 1-3 of these. North covers all 10.
Built by Running It
Every skill was built because we needed it. Not a proof of concept. The system we use to run Varde Labs every day.
Philosophy, Framework, Execution
North isn't just software. It runs on a three-layer methodology stack.
E-Myth
Your business serves your life, not the other way around. Most owners are 70% Technician. North handles the Manager role.
EOS
200,000+ companies run on EOS. North automates the overhead: scorecards, meeting prep, and weekly rhythm built in.
Daily Execution
Morning kickoffs, evening shutdowns, inbox sweeps, follow-ups. The daily rhythm that turns plans into results.